Fast, Free Advertising

- Social networking sites are powerful tools for your business

Many people have already discovered that using social networking sites like Facebook, Myspace, and Twitter are great ways to reconnect with old friends and to make new ones. Many companies are also finding out that these sites are a great way to get the word out about your business. Not only can these sites be a free portal to advertising, they also show your business is up to date with new technology. There are limitations for using these sites; but, if you create them right and keep them up to date, they're well worth your time.

The idea behind these methods of advertising is really to keep your name in client's minds. You start by branching out to people already familiar with your business. They, in turn, can share your profile with people they think would be interested, and so on. In order to create this viral type of advertising though, you'll need to make sure your profile is actually worth their time to click on it.

Of course you can always put a special offer on your website, but how much time will it take to update it? Can you do it yourself? Then, it may take weeks, if not months before the search engines pick up on the changes, and how often do your customers visit your site? Most of them will probably never see the special offer. With a social networking site, you can advertise a special promotion and all of your contacts will see it immediately!

Creating an account is easy. These sites make it their business to get as many people signed up as possible and in order to do that they make signing up easy. All you need is an email address. The tricky part is writing your profile and choosing what to add to it. You'll want to show that your business is personable as well as having information on it that people will find interesting. There's no use in having a profile if no one wants to click on it.

Once they do click on your profile, you'll want to convey what your company does without actually selling your product. Unfortunately, most social networking sites have terms of use against using their site for commercial purposes. This means you can't use your buddy list to send out coupons. You also can't have photos on your site with the intent to use them as a shopping cart. What you can do, however, is provide contact information and news. If you provide the right information, people will go to your company's website without a problem.

To view an example of a well established Facebook company page, visit Microsoft's. Or, be sure to visit ours and become a fan.

Easy and free advertising isn't hard to come by these days. A little time spent setting up your profile and keeping it up to date can translate into a huge gain of followers. As always, if you have any questions about getting your information set up, don't hesitate to call our sales and support staff at 614-792-2667 or email us at support@compucorp.net.